Butterfly Boho Maxi Dress
Butterfly Boho Maxi Dress
Poppy One Piece Azalea Strappy Maxi Dress
Azalea Strappy Maxi Dress Butterfly Gown
Butterfly Gown Atrium Embroidered Maxi Robe Atrium Embroidered Maxi Robe Butterfly Strappy Maxi Dress
Butterfly Strappy Maxi Dress Magnolia Mini Dress Magnolia Mini Dress Butterfly Mini Dress Butterfly Mini Dress
Poppy Tri Top and Poppy Travel Scarf
Poppy Tri Top and Poppy Tie Pant Poppy Smock Gown
Saskia Knit Mini Dress
Poppy Scoop Top and Poppy Cheeky Pant
Poppy Scoop Top and Poppy Cheeky Pant Azalea Tiered Maxi Skirt and Azalea Cropped Blouse
Azalea Tiered Maxi Skirt and Azalea Cropped Blouse
Butterfly Soiree Dress and Butterfly Maxi Robe
When I was a little girl I was enamoured by the delightful children's book The Very Hungry Caterpillar. I loved it’s opening line ‘One night a little egg lay on a leaf’, I loved it’s stunning bright collage illustrations and cheeky buffet of yummy food stuff – I’ve been reading it to my daughter lately and I still adore the journey of caterpillar > chrysalis > butterfly...
When Spelly concepted Garden Party her mood boards were filled with visuals of 1960’s icons Sharon Tate at a pool party, the work of the iconic Slim Aaron’s and a lot of vintage fashion magazines and of course, butterflies.
Taking the whimsical butterfly into our signature prints with a little nod to 2000s, she wanted this collection to feel so floaty yet sophisticated – while exploring a woman’s own journey from chrysalis to elegant Butterfly. From the ditsy florals, innocent and fun to muted colours in ethereal floating folds of elegant fabric.
For this campaign, we wanted to take the collection to the source of the inspiration, into a Palm Springs backyard and celebrate our own rebirth, our own ‘coming out of our chrysalis’ after a long year (or two!) of bunkering down! It has been a tough year for many, and we wanted this collection to feel hopeful, light and full of promise… here’s to a season of reuniting with loved ones, delayed celebrations coming into fruition and a carefree festive season.
Garden Party is proudly made from preferred fibres, which means every single style contains a preferred fibre, mostly utilising our beautiful and much loved blends of LENZING™ ECOVERO™ and organic cotton, 100% organic cotton styles, linen, recycled polyester and ECONYL™ for our new swim styles.
First styles online November 9th at 10am AEDT / 3pm November 8th PST x
Muse: Kim Riekenberg
Photographer: Tezza Barton
Styling: Lili Koi
Beauty: Ashlee Rose
Production: Avenue 53
Film: Jon Lile